Target Audience

 

Music Video Target Audience and Demographic

UK Tribes Placement:

Using the UK Tribes website to identify my audience member, I would place my target audience somewhere in the middle of Urban, Alternative and Mainstream because there are parts of each, I would like to appeal to with my music video.

“The Urban segment is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side – and with access to the latest sounds, clubs and fashion.”  This idea of being familiar with both wealth and poverty while actually coming from one or the other encaptures a demographic I think I could target with my video. This is because when bringing in two different social groups I wanted to tackles class and have the two main protagonists come from completely different socio-economic backgrounds.  

“Alternative Tribes are passionate about music, sharing an appreciation for live music, independent record shops and grass roots talents – it’s all about authenticity and being ‘real’. Unusually, Tribe members will buy music to support the artists they love and a dedicated merchandise and gig goers. Rather than rebelling against specific objectives, the Alternative segment is motivated by a need to be themselves, nothing more, nothing less…” While I do not want to lean towards the completely subverted from norms of an alternative audience, there are areas of this demographic I wanted to target. For example, the idea of ‘authenticity and being real’ is one of the focuses of my video idea, opposing from the heteronormative views of society and mainstream media. With this I want to target an audience who are themselves no matter what and do not want to be anything more.

“Townies are as Mainstream as you can get – high street fashion, pop chart music, Saturday night TV and a night on the town. As the rest of the Tribal map is becoming more fashion-forward and fast-moving, the Townies are still in the local Wetherspoons or on the bus to college – they are likely to be friends with Blingers and other Tribes, but prefer to go with the flow and don’t want to stand out.” Again, a fully, typical mainstream audience was not in my target demographic but there were elements that appealed to me. The Townies, for example, follows on slightly from the idea of not wanting to be anything more. The idea that they simply ‘go with the flow’, I want to appeal to people who will not do everything to change themselves to be the ‘biggest’ or the ‘best’ but are simply trying to be happy in themselves. Also, someone that keep to themselves and doesn’t need to be in anyone’s business, avoids confrontation.

Complete Picture of Audience Member:

·         Female, 17-18. Gathered a simple understanding of the world but still questions everything. Knows about typical relationships and ‘love’ but doesn’t seek it. Still in school, mature but not ready for things to change. Lower-middle social class, not poor or struggling but not rich or wealthy. Doesn’t complain and is quite happy with a simpler life.

·         Quite simple, plain clothes, sometimes bold colours but not full statement pieces. No need for brands or names on their clothes, don’t spend money just for the name. Wears clothes that will not show off their body in anyway; not skin tight or revealing. Prefers comfort over looks. Not super baggy and getting in the way but loose fitting.

·         Enjoys sport but not on a team or part of a club. Doesn’t enjoy big gatherings, would rather chill with a smaller group of friends. Much prefers being outside and quieter places in general: picnic > restaurant, market > shopping centre, camping > fancy hotel.

·         Doesn’t like very fancy food, again doesn’t see the need on spending too much money on something like that. Pasta > pizza, waffle > pancakes, fruit > veg, breakfast > dinner. Prefers cold drinks to hot.

·         Average in school but tries to work hard. Not as academic so no science or maths subjects, enjoys creativity but struggles to find it. Quite quiet at school, not disliked or irrelevant but kind of background and reserved. Sticks to the friends they know.

·         Not fully alternative music taste but also not popular. Prefers older songs and doesn’t keep up to date with much recent music. Prefers more chilled, layback music, more of a background noise. Enjoys lyrics and meanings. Bastille, Arctic Monkeys, Amber Run, Biffy Clyro.

·         Questioning sexuality, hates labels, not sure who she ‘likes’ or ‘dislikes’.

·         Not terrible mental health but has own problems, keeps to themselves about it, doesn’t want attention but possibly needs it.

Why My Video Would Appeal To This Audience:

The storyline of a girl realising and confessing her love for her childhood friend, subverting from the heteronormative mainstream music videos, would appeal to this viewer because of their own sexuality. Also, the very simple, out of the spotlight storyline would appeal to the quiet, reserved viewer, with no spotlight or public focus. Also, my video will not be as performative, apart from lip-synching elements, it will not focus on materialistic representation of the artist but rather focus on the lyrics and the storyline which leans into the preference of this particular viewer. similarly, the website will feature extracts of meaning about the video and song rather than loads of emphasis on the artist. Any representation of the artists will be about vision and achievement of video rather than a ‘glamorous’ or ‘celebrity’ life.