Evie Benson

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Key Elements of Genre Checklist Cinematography ·          For a love song music video, I think that the two most important shot types are close up and long shots. This is because close up shots encapture the intimacy and closeness that is experienced during a relationship. I also think that reading emotion is important when covering a genre like love so close up shots allow for this. However long shots can also be effective depending on how they are used. For example, they can show how small the subject is compared to the rest of the surroundings however, this emphasises how important the protagonists are to each other. ·          Similarly, to long shots, overhead angles and wide-angle shots give perspective on the storyline and depending on context can emphasis importance. I think that low angle shots are more effective within the love song genre as high angle shots portray a sense of dominance which is not something that is often present in a typical, successful love story.

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  Music Video Target Audience and Demographic UK Tribes Placement: Using the UK Tribes website to identify my audience member, I would place my target audience somewhere in the middle of Urban, Alternative and Mainstream because there are parts of each, I would like to appeal to with my music video. “The Urban segment is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side – and with access to the latest sounds, clubs and fashion.”   This idea of being familiar with both wealth and poverty while actually coming from one or the other encaptures a demographic I think I could target with my video. This is because when bringing in two different social groups I wanted to tackles class and have the two main protagonists come from completely different socio-economic backgrounds.   “Alternative Tribes are passionate about music, sharing an appreciation for live music, indep