Universal Music Group Research
Codes and Conventions Mood
https://wokgs-my.sharepoint.com/:b:/r/personal/15bensone_wealdgs_org/Documents/media/Love%20Song%20Genre%20Mood%20Board.pdf?csf=1&web=1&e=hjw8Vc
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Chosen Artist Logo/Brand Identity
https://wokgs-my.sharepoint.com/:b:/r/personal/15bensone_wealdgs_org/Documents/media/Stan%20Stone%20logo.pdf?csf=1&web=1&e=ZfIWp7
Target Audience
Music Video Target Audience and Demographic UK Tribes Placement: Using the UK Tribes website to identify my audience member, I would place my target audience somewhere in the middle of Urban, Alternative and Mainstream because there are parts of each, I would like to appeal to with my music video. “The Urban segment is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side – and with access to the latest sounds, clubs and fashion.” This idea of being familiar with both wealth and poverty while actually coming from one or the other encaptures a demographic I think I could target with my video. This is because when bringing in two different social groups I wanted to tackles class and have the two main protagonists come from completely different socio-economic backgrounds. “Alternative Tribes are passionate about music, sharing an appreciation for liv...
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